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How Web3 tools help brands connect with current customers and attract new ones



Through community building and DAOs (Decentralized Autonomous Organizations), brands can propel multiple innovations simultaneously. Envision brands seeing their customers as a united dream team, fervently guiding ideas forward, supported by a vast community network capable of fostering profitability and autonomy. This is Web3, the next wave of creation, where innovation isn't just embraced; it's collectively owned and celebrated.

1. Communities serve as proof of a value for brands

Understanding what customers truly need, beyond the allure of cutting-edge offerings, is essential. Brands use consumer behavior insights to navigate customer journeys and engage in communities, emphasizing empathy and a broader perspective. This is where an active community comes into play, fostering exchange among members, driven by personal and collective ideas. Potential end-users can be mobilized through various channels, even to participate in the development of solutions that meet their needs.

At the beginning of a company project, the issue of anticipating value arises. One imagines that valuation requires fundraising or purely financial investment. However, innovation work initiates a logic of producing something, the value of which is not yet well understood. An investment ticket will not bypass the work aimed at anticipating the expectations and potential needs of clients. This measurement phase is crucial to calibrate a project in terms of its resources and needs, and thus precisely trigger the value perceived by potential customers.

In a Web 3 organziation, we have the ability the source the project's assets, i.e., the assets that's needed to generate added value. This details the project by detailing what is concretely brought by contributors, and specifying the roles and actions of each. The central idea is to convert all contributions, whether invested in industry, or cash, into concrete assets approved by all parties involved in the project. This approach will promote practical and operational progress in the brand's project.

2. It's about achieving community's shared goals

To accurately value a project, one must consider innovation as a transformation process, where ideas are inputs, and available resources will transform them into assets. Through the exchange of work proposals, the parties involved collectively contribute to creating value, which is then distributed fairly based on their respective contributions. Each stakeholder plays an essential role by inscribing their work in the history of value creation and integrating into its value chain.

To do this, internal transactions within the project are carried out to more precisely adjust what we produce and estimate the expected future value. In this context, each transaction within the project is methodically recorded in the production process. Real-time monitoring of project developments is crucial, as is the sharing of resources and the collective valuation of what is produced. This is the project's DNA: the immediate visibility of all transactions that materialize its operational progress.

In practice, creating capital is the action of growing the assets or financial value of a company or project. This can be done in several ways, including investing money in the company, developing new products or services, increasing the customer base, improving operational efficiency, or generating profits. As a result, it entails an increase or decrease in financial resources or the value of a company or project.

3. Developing a real Web3 infrastructure for communities

This approach creates an environment conducive to innovation where value is created and shared transparently. By transforming work into a negotiable or exchangeable asset, you create financial value or additional resources for your company or project. This can happen when you value and monetize the results of the work done, which can take various forms, such as products, services, or financial assets. In other words, thanks to the securitization of work value, you manage to generate capital.

Fundamentally, the infrastructure involves assigning each created asset to its owner. It is essential to emphasize the concept of historicization, which encompasses the entire project history. Contributors have access to a complete financial history of the project, detailing all fluctuations in its value as reported by project stakeholders. When an investor shows interest in the project, they get a comprehensive overview of it, covering in detail its implementation and all responsibilities resulting from project stakeholders.

In this way, the project is carefully structured to account for what each stakeholder has contributed. The value of transparency and complete traceability of the project is its financial history: a source of rich, quality, and consistent data. The power of this model lies in the pooling of resources, which allows not to think in jumps through "fundraising" or "rounds" but to mobilize capital continuously and involve the right stakeholders.